60 years of Einhell
From a small craft business in Lower Bavaria to a global player.
Einhell Germany AG celebrates its 60th birthday in 2024. In its anniversary year, the company can look back on an impressive success story: from a small Lower Bavarian craft business to a leading global player in the market for battery-powered tools and garden equipment.
Since its founding in 1964, Einhell has evolved into an international group with over 2,700 employees worldwide. With nearly 50 subsidiaries, the group is already active in more than 100 countries.
The Einhell success story
1964
Josef Thannhuber takes over the business of his uncle Hans Einhell, "Hans Einhell GmbH".
1968
Start of internationalisation with further production sites in Europe and Asia.
1987
The medium-sized family business becomes the international joint stock company "Einhell AG".
2015
Introduction of the successful Power X-Change platform. 2017 Einhell reaches the € 500 million sales mark.
2019
The Einhell Welt is opened for the 55th anniversary
2022
Einhell reaches a turnover of € 1 billion for the first time.
2024
A big anniversary is coming up: Einhell celebrates 60 years of success!
Josef Thannhuber
Company founder
„Starting with one employee, we turned over just DM 60,000 in the first year. When I think back on it today, it's simply unbelievable. There were times that were very challenging and yet we went ahead with courage. We were a global company without realising it, as this term was only coined much later. The dream, the passion and the unwavering belief in what we were doing made us what we are today. When I look at the company today, I am impressed by how everything has evolved and how we are now one of the leading suppliers of battery-powered devices.“
Andreas Kroiss
CEO
„When I was on a business trip to Australia in 2009, the trend towards battery-powered devices was already clearly recognisable there. In Europe, with the exception of cordless screwdrivers, nobody was interested in cordless tools in the do-it-yourself sector because customers were not convinced by their performance and endurance. But I believed in the idea and developed it further with our team!“
We are Einhell
The battery expertise
Einhell Germany AG is a medium-sized company with its headquarters in Landau an der Isar. For 60 years, the Einhell brand has stood for solutions for DIY enthusiasts and craftsmen, for home, garden and leisure. From A for Angle Grinder to Z for Zonal Robot Mowers, Einhell develops and sells innovative products in more than 100 countries and almost 50 subsidiaries.
Since Josef Thannhuber started out as a sole trader in 1964, the company has grown to become an employer of honour for more than 2,700 employees worldwide. But Einhell stands for much more: We are the ones who keep going when others have only just arrived. We are the ones who have simple solutions, quality and genuine service at the best price-performance ratio. We are the ones who inspire with functional products and innovations and create limitless possibilities for our customers' personal freedom.
The success story of a family business
When Hans Einhell asked his nephew Josef Thannhuber to take over the company in 1964, the young entrepreneur had no idea what a success story he would write. Today, 60 years later, Einhell Germany AG is one of the leading international suppliers in the do-it-yourself sector. Decades of hard work, tireless commitment and entrepreneurial foresight have paid off.
A big story told briefly
This is Einhell Nordic A/S
Einhell Nordic A/S was established in 2018 and covers the markets in Denmark, Sweden, Norway and Iceland. The company is jointly owned by Einhell AG and Millarco International A/S. Einhell Nordic A/S is based at Millarco International A/S in Lystrup, Denmark, where sales, showroom, service, product training, etc. is being carried out and all distribution of Einhell's products takes place through Millarco's strong logistics setup in the Nordic region.
With Einhell's extensive range of products at competitive prices and Millarco's long-standing experience with the Nordic market, Einhell Nordic has the best possible starting point for becoming one of the leading players in the market for power tools in the Nordic region.
Einhell NO Timeline:
- 2018: "Einhell Nordic A/S" established
- Covers the Nordic market
- Current: 30 employees